Showing posts with label culture. Show all posts
Showing posts with label culture. Show all posts

Tuesday, June 16, 2009

Don't let Calvin Klein get to you



The clever ad guys at designer Calvin Klein are at it again, stirring the blood of America with a controversial new campaign. Near nudity isn't enough. Implied sweaty sex isn't enough. Implied sweaty gay sex isn't enough. Now we've moved into implied sweaty group bisexual sex.

Maybe this wouldn't be so conversation-inspiring if the ad was buried in the latest issue of Cosmo or Vanity Fair. But CK has taken over the side of a building in New York City with a 50-foot billboard of the steamy foursome. (What? You don't think the hottie on the floor is gonna be left out of the action, do you?)

"It's soft pornography is what it is," Laurie Baranowski, a tourist in New York, told FoxNews.com. "I don't think that just because you put Calvin Klein's name on it makes it acceptable. It's a beautiful picture, but I don't think that that's the place for it."

Aaand ... I agree with her. Not about the "soft pornography" part, but the "I don't think that's the place for it" part. But am I disgusted and morally outraged? Nah. This is what the company does -- they're provocateurs.

I took a quick trip down CK ad lane, and the images were borderline NSFW. Lots of pics like this one: genetically blessed, touchy-feely young models, barely clad in snug denim and spritzed with something to make them look sticky and sweaty and sexy as all get-out. The only thing different about this campaign is the number of writhing bodies. (This billboard pic is actually part of a series. Think this is freaky? There's an image with five people breathing heavy.)

I think what really gets to people is what the image implies. The three guys and one chick look like they're all about to get it on. As in, there aren't enough women to go around, and that's not a problem. Put that on a billboard and not only may some parents have to explain the birds and the bees, but why some boy bees might like other boy bees instead of the queen.

But here's the thing. We all know that Calvin Klein is doing this to get publicity, to get people talking. The reality is, while it's a beautiful and erotic photo, everyone in it, and the photographer who took it, were paid to create a fantasy. The only power it has is what we give it. If you don't freak out, your kids won't freak out. As for such an image contributing to the oversexing of our culture, one could argue that a 50-foot billboard of topless, entwined pretty people could actually desensitize passers-by to the beauty and sensuality of the human form. Not me, mind you -- I would smile every time I passed it, and I don't even wear Calvin Klein jeans.

What do you think? Are you offended by the new campaign?

Monday, November 03, 2008

If sex was for sale, would women buy?

The New York Times ran a provocative piece last week about the conversation France is having about female sexuality. It was sparked by the popularity of the movie "Cliente," about a hard-charging, 51-year-old divorcee who wants good sex without strings and is willing to pay good money for it.

Director and author Josiane Balasko, 58, wanted to shatter a long-held taboo in France and to send a positive message to middle-aged women who find themselves alone and wanting sexual fulfillment.

“Prostitution is the last sexual territory owned by men,” Balasko said in an interview. “Men are in control of pleasure and have the right to buy it. Women do not. A lot of my friends are alone, lonely, divorced. They can’t always reinvent themselves with another man and a new family. So I decided to show a female client of a male escort. She’s not a victim. She is a woman who is in control of her life, her feelings, her sexual pleasure.”

Although there are ads for male escorts on the Internet in France, the concept of a woman paying for sex is still a taboo. “If a woman agrees to pay a man for sex, she’s a whore,” said Pascal Bruckner, an intellectual and novelist who has written extensively about sexuality. “If a man pays a woman for sexual services in France, it’s accepted. It’s one of the strange flaws of feminism.”

Historically, the French are much less conflicted than Americans when it comes to sex, so if France is struggling with this topic, can you imagine a national conversation about sexual mores in the U.S.? We can't even talk about sex education or sexual health without people having hissy fits and trying to legislate sexual behavior.

But still ... if prostitution were legal in more states than Nevada and Rhode Island, and you didn't have to go to a brothel to get it, I bet a lot of women would pony up for a few hours of service. (Legalized prostitution has mandatory STD testing, unlike the dudes you pick up at a bar). An attractive man who will cater to your every whim sexually? Whose only goal is to satisfy you, and you don't have to go through an online dating service, or blind date or any kind of date at all -- you just get what you want and go your separate merry ways? Sounds pretty good.

There are times when women, like men, just want sex. It's a natural drive. The sooner we all accept that, the healthier our cultures -- here and France and everywhere else - will be.