Anti-belly fat marketers: We got the message

Dear Internet advertising designers/developers: Please, no more about belly fat.

I need no more details about how we gain it, how to lose it, or how celebrities from Oprah Winfrey to Rachael Ray have employed new and expensive methods for eradicating it. (And you can, too!)

Give me no more testimonials written by supposed local moms who claim to swear by Product A or Product B. Ditto for made-up blogs accompanied by grainy photos and very old comments expressing support, real or imagined.

But, most emphatically, don't show me any more photos of other people's belly fat when I visit a Web page -- and it happens nearly every time I click. (Try searching "belly fat." I got 2.8 million results. For research purposes, I clicked. Too many links included photos.)

Why in the world would some ad agency employee think that seeing someone squish their belly fat would make me want to click the photo to read more?

Please, stop.

I don't need anymore descriptions to know that it's bad or that, if I have it, I should get rid of it.

I certainly don't need a photo to know what it is.

And, here's a clue: When it comes to losing belly fat, you might inspire me more by what I might achieve -- not by what I might already be.