Wednesday, May 13, 2009

Husband Hunting Bra? This is just wrong.

C'mon now. This wouldn't even work as a gag gift.

New from the Japanese company Triumph comes "support" for "the women who don't have everything: the 'Husband-Hunting Bra.' " Yep, it's a brassiere with a nuptial timepiece (above) that the wearer sets herself.

"First you decide your target time or deadline till marriage and the countdown clock will start. Once you find your life partner and get engaged, you have to insert the engagement ring into the slot and the clock stops and 'The Wedding March' begins," Keiko Masuda of Triumph told Reuters.


Like other countries, Japan's marriage rate is falling and the average wedding age -- now 28 -- is rising. Fifty-seven percent of women under age 34 are single, and Masuda said they've become more aggressive in their quest to find a mate. "The roles have switched completeley," he said.

And how is this bra supposed to help? As if the pressure to get to the alter wasn't enough, some chicks now need foundation garments to remind them their biological clocks are ticking? Ugh.


Anonymous said...

The bad news: it only comes in regular ("A" cup) and extra large ("B" cup) for Japanese women.

Anonymous said...

and I thought this was going to be another clever tool of deception the modern woman uses to lure a man in to her world

but it is just plain stupid

Mary said...

A triumph for Triumph. Even if the bra doesn't sell well, I suppose it will be great publicity for them.

The bra first made me think of a meter for sex. The guy would need a pile of quarters near by.